Claus Toft-Nielsen is an Associate Professor, Department of Communication and Culture at Aarhus University (firstname.lastname@example.org). His work focuses on digital media and online media cultures, with a particular focus on the intersection of digital games and gender. Recently his works include a variety of popular culture phenomena, such as toys and merchandise, fan cultures, worldbuilding and transmedial worlds as well as digital seriality and nostalgia.
Read the blog entry "Where are Rey and Rose? Star Wars merchandise and fandom protest" by Claus Toft-Nielsen here.